Pietro Avolio

June 1999. Milan native Visual Designer.
Working w/ EU & US. Experienced in Art Direction, Informative Design and Wayfinding, Lettering, Editorial Design. Along with five other beautiful people, we are Oneplus.

For a broader or more specific selection of works, please contact me at the following address. Feel free to reach out for inquiries and any other information.

pietro.avolio@one-plus.it
@wedroo

Mario Nigro – Opere

The first exhibition on Mario Nigro's multifaceted artistic career was held this year inside three of Milan's most important museums. With Leftloft, I was responsible for the creation of the visual identity of the exhibition, the cross-channel advertising campaign and the management of all the information material within the various exhibition venues.

Designed w/ Leftloft
Photo by Altopiano Studio

Ascend Beyond

With Oneplus I partecipated in the designing of the full graphic art direction & visual world development of Ascend Beyond fashion brand.
A bold and immersive graphic identity crafted to elevate the brand beyond conventions.

Designed W/ Oneplus
Photos by Alessandra Canteri
and Giovanni De Felice

TRUCKS!

Just a journey-based editorial project that explores the world of van lettering scattered throughout the streets of NYC. Analyzing its appearance and investigating its aesthetic, the book forms an archive of over 200 photos showcasing the most peculiar typographical compositions on the doors of the city’s most characteristic trucks.

Designed w/ Camilla Avino
Printed in Milan by Tipografia Reali

Versace Jeans Couture

As part of the talented Oneplus collective, I collaborated with Bravò studio from Los Angeles, participating in the art direction of
the photography, the design of the lookbook for VJC's SS 2024, and the campaign for FW 2023

Designed w/Oneplus
Directed by Bravò Studio

AT02

The second edition of "Aesthetic Letters" is a retrospective on the early ways of understanding the letter as a container of images and senses, rather than a simple conveyance of meaning. In the late Middle Ages, the letter takes on its own artistic form. The book maps out a timeline, tracing increasingly daring experiments until the breaking point, where the letter becomes a pure artistic medium, detached from any formal need for reading.

The book contains two years of personal field research, unpublished images, and insights into unknown artists.

Pirelli Hangar Bicocca

As a member of Leftloft, I had the pleasure of working for almost two years with the substantial entity of Pirelli Hangar Bicocca: one of the most important venues dedicated to contemporary art in Milan. During this time, I developed the graphic identity of the institution, contributing to the launch of new artistic programs and various exhibitions. Additionally, I participated in the design of the space's signage, both by creating printed exhibition maps and by formulating panels and tangible signage within the space.

Art direction by Leftloft
Photos by Agostino Osio
Green background still life by Leftloft

Neit – Brand re-launch

Admist the joy of celebration, the synergy of creative collaborations.

With Oneplus and Bravò Network, we developed the art direction for the re-launch campaing and communication of premium whiskey brand Neit.

Creative Direction by Bravò Network
3D Stills and video by Mad4
Photos by Gaia Anselmi Tamburini

Rolling Stone Magazine

I had the privilege of working for Rolling Stone Magazine Italia, where I was asked to participate in the art direction of some digital covers. As a typography enthusiast, I focused on designing lettering that reflected the personality featured on the cover. In addition to the digital covers, I also designed some chapters for the latest physical edition.

W/ Leftlot
Art Direction by Alex Calcatelli
Illustrations and Cover by Canemorto
Reportage photos by Gabriele Micalizzi

Tomás Saraceno - Life(s) of Webs

I had the privilege of designing the communication for the exhibition Web(s) of Life, by Tomás Saraceno.
At Palazzo Lanfranchi, in the heart of Matera now stands a confessional where instead of a priest, spider webs appear to be contemplated in their ancestral wisdom. A site-specific work that, in the Matera National Museum, needed to be enhanced by coherent communication.

W/ Leftlot
Photography by Amedeo Benestante

Fluids

A cohesive brand new visual identity for international music events house Fluids Diffusion. By focusing on a modern typographic approach, we crafted an information system that enhances personality and versatility, allowing the brand to shine through in both digital and physical formats.

W/ Oneplus

Get in touch!
pietro.avolio@one-plus.it