Pietro Avolio

Milan based designer working across brand identity, editorial, and digital, with a strong focus on typography and system thinking. Currently part of Oneplus.

For a more detailed or tailored portfolio, feel free to reach out at: pietroavolio@one-plus.it – @wedroo

Balay

Balay is a wine bar in Milan shaped from the ground up as a strategic and cultural positioning, rather than a predefined format. Initially conceived as a listening bar, the project was redirected towards a more distinctive and ownable territory, building a stronger narrative rooted in Filipino identity and the idea of home.

We worked closely with the founder to define the DNA of the space, translating this vision into a cohesive system that spans naming, visual identity and art direction. The result is a place that moves beyond typologies, positioning Balay as a cultural environment where hospitality, design and storytelling converge in a more personal and recognizable way.

With Ascend Beyond and Oneplus
Uniforms by Ascend Beyond

ForA

ForA is a curatorial project developed to challenge the traditional design landscape.
Starting from the most iconic archetype—the chair—ForA reinterprets established forms to imagine new ones. It’s a platform for emerging voices, radical ideas, and critical dialogue.
The first edition debuts at Milan Design Week 2025 as a bold, thematic exhibition set to grow into a permanent, transformative hub.

Born from an idea of Giulio Matteo Mansi, Gianluca Falsetti and me, I curated the selection of works and designed the full visual identity—shaping ForA’s aesthetic language, spatial narrative, and communication tools to reflect its experimental spirit and forward-looking vision.

Photos by Nicolò Bressan

Ascend Beyond

With Oneplus I partecipated in the designing of the full graphic art direction & visual world development of Ascend Beyond fashion brand.
A bold and immersive graphic identity crafted to elevate the brand beyond conventions.

Designed W/ Oneplus
Photos by Alessandra Canteri
and Giovanni De Felice

Pirelli Hangar Bicocca

As a member of Leftloft, I had the pleasure of working for almost two years with the substantial entity of Pirelli Hangar Bicocca: one of the most important venues dedicated to contemporary art in Milan. During this time, I developed the graphic identity of the institution, contributing to the launch of new artistic programs and various exhibitions. Additionally, I participated in the design of the space's signage, both by creating printed exhibition maps and by formulating panels and tangible signage within the space.

Art direction by Leftloft
Photos by Agostino Osio
Green background still life by Leftloft

Neit – Brand re-launch

Admist the joy of celebration, the synergy of creative collaborations.

With Oneplus and Bravò Network, we developed the art direction for the re-launch campaing and communication of premium whiskey brand Neit.

Creative Direction by Bravò Network
3D Stills and video by Mad4
Photos by Gaia Anselmi Tamburini

Mario Nigro – Opere

The first exhibition on Mario Nigro's multifaceted artistic career was held this year inside three of Milan's most important museums. With Leftloft, I was responsible for the creation of the visual identity of the exhibition, the cross-channel advertising campaign and the management of all the information material within the various exhibition venues.

Designed w/ Leftloft
Photo by Altopiano Studio

TRUCKS!

Just a journey-based editorial project that explores the world of van lettering scattered throughout the streets of NYC. Analyzing its appearance and investigating its aesthetic, the book forms an archive of over 200 photos showcasing the most peculiar typographical compositions on the doors of the city’s most characteristic trucks.

Designed w/ Camilla Avino
Printed in Milan by Tipografia Reali

Rolling Stone Magazine

I had the privilege of working for Rolling Stone Magazine Italia, where I was asked to participate in the art direction of some digital covers. As a typography enthusiast, I focused on designing lettering that reflected the personality featured on the cover. In addition to the digital covers, I also designed some chapters for the latest physical edition.

W/ Leftlot
Art Direction by Alex Calcatelli
Illustrations and Cover by Canemorto
Reportage photos by Gabriele Micalizzi

Oscar Mondadori

With Leftloft, I contributed to selected covers for the historic paperback series by Arnoldo Mondadori Editore. I worked on the typographic system, refining hierarchy and layout, and art directed the image selection for the covers.

Designed w/Oneplus
Directed by Bravò Studio

AT02

The second edition of "Aesthetic Letters" is a retrospective on the early ways of understanding the letter as a container of images and senses, rather than a simple conveyance of meaning. In the late Middle Ages, the letter takes on its own artistic form. The book maps out a timeline, tracing increasingly daring experiments until the breaking point, where the letter becomes a pure artistic medium, detached from any formal need for reading.

The book contains two years of personal field research, unpublished images, and insights into unknown artists.

Get in touch!
pietro.avolio@one-plus.it